Privacy Policy
Last Updated
August 3, 2025 at 12:02:48 PM
Effective Date: August 3,2025
TrueKey Lending (“we,” “our,” “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, http://truekeylending.com, or use our mortgage services.
By using our website or services, you agree to the terms of this Privacy Policy.
Information We Collect
We may collect the following types of information:
Personal Information You Provide:
• Full name
• Mailing address
• Email address
• Phone number
• Social Security number
• Employment and income details
• Credit history and credit score
• Any other information necessary for mortgage loan applications
Non-Personal Information Automatically Collected:
• IP address
• Browser type and version
• Device type
• Pages visited and time spent on our website
• Cookies and similar tracking technologies
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How We Use Your Information
We use your information to:
• Process mortgage loan applications and verify your eligibility.
• Communicate with you about your application, account, or inquiries.
• Provide, maintain, and improve our services.
• Send you marketing communications (with your consent).
• Comply with legal, regulatory, and contractual obligations.
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How We Share Your Information
We do not sell your personal information to third parties.
We may share your information with:
• Service Providers: Credit bureaus, underwriting partners, title companies, and other vendors necessary to process your mortgage loan.
• Legal and Regulatory Agencies: When required by law, court order, or government regulation.
• Business Transfers: In the event of a merger, sale, or acquisition of our business.
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Cookies & Tracking Technologies
Our website may use cookies and similar technologies to improve your browsing experience, analyze traffic, and deliver relevant advertisements. You may disable cookies in your browser settings, but some features of our site may not function properly without them.
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Data Security
We use industry-standard measures to protect your information, including encryption, secure servers, and restricted employee access. However, no system is 100% secure, and we cannot guarantee absolute security.
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Your Rights
Depending on your location and applicable laws, you may have the right to:
• Access and obtain a copy of your personal data.
• Request corrections or updates to your information.
• Request deletion of your personal data (subject to legal obligations).
• Opt out of receiving marketing communications.
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Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices or content of those sites.
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Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new effective date.
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Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
TrueKey Lending
Email: loans@truekeylending.com
Phone: [352-363-1311]