Privacy Policy

TrueKey Lending respects your privacy and is committed to handling your information responsibly.

This Privacy Policy explains how TrueKey Lending (“TrueKey,” “we,” “us,” or “our”) collects, uses, stores, and shares information when you visit truekeylending.com, purchase or access educational materials, schedule a session, subscribe to updates, submit a contact form, or otherwise communicate with us.

1. Information We Collect

We may collect information you voluntarily provide, including:

• Name

• Email address

• Phone number

• State of residence

• Information included in messages, booking requests, or contact forms

• Information related to purchases, appointments, or educational products

We may also automatically collect limited technical information when you use the website, such as device type, browser type, IP address, pages visited, referring pages, and interactions with the website. This information may be collected through cookies, Wix tools, analytics tools, and similar technologies.

2. Information You Should Not Submit Through This Website

Do not send sensitive financial or identifying information through general website forms, email, chat, or social media. This includes Social Security numbers, bank-account numbers, credit-card numbers, copies of identification, complete tax returns, passwords, or credit-report information.

Submitting a website form, subscribing to updates, booking a session, or contacting TrueKey does not authorize a credit inquiry, loan application, or mortgage underwriting review.

3. How We Use Information

We may use information we collect to:

• Respond to inquiries and communicate with you

• Deliver digital products, educational materials, or booked services

• Improve our website, content, tools, and customer experience

• Send requested updates, newsletters, or business communications

• Process transactions through third-party payment providers

• Protect against fraud, misuse, or security threats

• Comply with legal obligations

4. How We Share Information

We may share information with trusted service providers that help operate our website and business, such as website hosting providers, payment processors, appointment scheduling tools, email platforms, analytics providers, and professional advisers.

If you specifically request mortgage financing assistance, information may be shared with Carlos Martinez’s sponsoring mortgage company or its approved systems as necessary to respond to that request and in accordance with applicable requirements.

We may also disclose information when required by law, regulation, subpoena, court order, or a good-faith belief that disclosure is necessary to protect rights, safety, or property.

5. Payments

Payments for products or services may be processed through third-party payment providers. TrueKey Lending does not store full payment-card numbers on its own systems.

6. Cookies and Analytics

This website may use cookies and similar technologies to remember preferences, understand website usage, improve performance, and measure marketing activity.

You may control cookies through your browser settings. Disabling cookies may affect certain website features.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no online system, transmission, or storage method can be guaranteed completely secure. Please use caution when submitting information online.

8. Your Choices

You may request to update, correct, or delete personal information that you provided to us, subject to applicable legal, accounting, and record-retention requirements.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.

9. Children’s Privacy

This website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent revision. Your continued use of the website after an update means you accept the revised policy.

11. Contact Us

For privacy questions or requests, contact:

TrueKey Lending

Email: hello@truekeylending.com

Phone: 352-363-1311